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Our Philosophy
At Meubles Magnifiques - Lit Incroyable we are passionate about several things key to our business and customers, they are –
1. Our Furniture
2. How we run our business to benefit the customer
3. Customer service
Our Furniture
For too long in Europe we have become conditioned by the marketing budgets of the major high street retailers that appearance is all that matters. And even then it seems that we have been conditioned to expect wood based furniture to have so called ‘perfect’ and mirrored grain and character (or the lack of it) where as in real life nature does not deliver this.
There is a predominance of mass manufactured furniture utilising lower quality veneers over cheaper materials such as MDF, Chipboard and quick growing, low quality softwoods that eradicate natural features and charm. Check the small print of various high street retailers catalogues and you will see what we mean.
The result is furniture that has little charm or character and is very unlikely to last as long we believe that furniture should - a lifetime!
Source
Every piece retains natures work in the character and grain whether that is a natural knot or from animal life in the forest. All timber used is professionally kiln-dried and taken only from renewable government controlled forests.
The result of our approach is not only longer lasting and far better value to the customer but also far more efficient use of the world’s natural resources. Cheaply made furniture made to look expensive is a false economy all round. It does not last as long, costs more in the long run and more rapidly depletes our planet’s natural resources.
How we run the business to benefit the customer.
Operating on-line and through email catalogues, with storage off the typical retail high street, we are able to minimise overheads to an enviable degree, and put simply we are not greedy.
 ‘With greed comes disappointment’
We price aggressively, yet deliver value through quality second to none.
Our aim is to enable customers of a wider budget range to own an individual piece of handmade furniture crafted from the best raw material available and finished with unrivalled care and attention that ensures it will last for generations.
The raw material alone for an individual to purchase from a timber merchant costs approximately 2/3rds and more of what we ask. And this before up to 15 weeks work, to hand carve and a week-long for ‘Our Finish’ is taken into account. We believe we offer some of the most beautiful furniture at the most competitive prices anywhere available and certainly beating traditional retail outlets even at their January sale prices!
How we bring our products to market is absolutely crucial. Most retailers need to mark up by 300-600%, it generally is not greed simply the burden of retail costs on the High St. The list goes on including staff, higher insurance, several types required, utility bills tend to be higher, business rates are much higher as are leases.
Sensibly as a retailer the better or higher value the furniture the more affluent a location required and astronomical leases follow. Consequently, typical high street retail prices for beds, for example, comparable to ours varies from 1600euros to 6000euros+.
The internet has given new opportunity to businesses and their customers bringing prices down due to the more efficient nature hence our website but, we have noticed several misgivings from the customer’s point of view in the way that they are operated.
The second is the poor quality of the pictures provided. Often generic and not in situ, consequently many goods are hard to evaluate in their quality and actual appearance. Yet it seems acceptable to a lot of companies for example to ask for 1,000euros for an item you are only given a clue about. It almost seems to us as though they are hiding something....cynical perhaps?
Possibly but from a customer’s point of view surely it is crucial! So why don’t all web retailers realise this point of view?? it's you...the customers afterall!
However, we have taken the time, expense and have the pride to offer detailed, high-quality and close-up photography of our products?
Our intention from the start is to challenge these obstacles to value and seek to inform customers as much as possible, so giving you the opprtunity to make the right choice for you. We have done this by the methods set out above. We look forward to you as a valued customer enjoying the fruits of our efforts.
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